Original language | Undefined/Unknown |
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Title of host publication | Marketing in the New Millenium. Proceedings of the 29th EMAC Conference |
Editors | B Wierenga, A. Smidts, G. Antonides |
Place of Publication | Rotterdam |
Pages | 6-6 |
Number of pages | 1 |
Publication status | Published - 2000 |
Research programs
- RSM MKT