| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Marketing in the New Millenium. Proceedings of the 29th EMAC Conference |
| Editors | B Wierenga, A. Smidts, G. Antonides |
| Place of Publication | Rotterdam |
| Pages | 6-6 |
| Number of pages | 1 |
| Publication status | Published - 2000 |
Research programs
- RSM MKT