Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 22-33 |
Number of pages | 12 |
Journal | Journal of Brand Management |
Volume | 11 |
Issue number | 1 |
DOIs | |
Publication status | Published - 2003 |
IMPACT: A management judgment tool to predict the effectiveness of corporate advertising campaigns
Research output: Contribution to journal › Article › Academic › peer-review
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