Implementing and Evaluating SilverScreener: a Marketing Management Support System for Movie Exhibitors

J Eliashberg, S Swami, CB Weinberg, Berend Wierenga

Research output: Contribution to journalArticleAcademicpeer-review

Original languageUndefined/Unknown
Pages (from-to)S108-S127
JournalInterfaces
Volume31
Issue number3
DOIs
Publication statusPublished - 2001

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