Implementing and Evaluating SilverScreener: a Marketing Management Support System for Movie Exhibitors

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@article{88590da5a85d49d8879b820f56a83728,

title = "Implementing and Evaluating SilverScreener: a Marketing Management Support System for Movie Exhibitors",

author = "J Eliashberg and S Swami and CB Weinberg and Berend Wierenga",

year = "2001",

doi = "10.1287/inte.31.3s.108.9685",

language = "Undefined/Unknown",

volume = "31",

pages = "S108--S127",

journal = "Interfaces",

issn = "0092-2102",

publisher = "INFORMS Inst.for Operations Res.and the Management Sciences",

number = "3",

}

TY - JOUR

T1 - Implementing and Evaluating SilverScreener: a Marketing Management Support System for Movie Exhibitors

AU - Eliashberg, J

AU - Swami, S

AU - Weinberg, CB

AU - Wierenga, Berend

PY - 2001

Y1 - 2001

U2 - 10.1287/inte.31.3s.108.9685

DO - 10.1287/inte.31.3s.108.9685

M3 - Article

SN - 0092-2102

VL - 31

SP - S108-S127

JO - Interfaces

JF - Interfaces

IS - 3

ER -