Implementing market orientation in business-to-business markets

W Biemans, Harry Commandeur, RT Frambach, B Hillebrand, RAW Kok, F (Fred) Langerak, N Schillewaert

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing: progress, prospects and perspectives
Editors	D. Arnott
Place of Publication	Warwick
Pages	1471-1478
Number of pages	8
Publication status	Published - 1997

Research programs

@inbook{ef6f34a9792d40e1bd56088cceb23861,

title = "Implementing market orientation in business-to-business markets",

author = "W Biemans and Harry Commandeur and RT Frambach and B Hillebrand and RAW Kok and Langerak, {F (Fred)} and N Schillewaert",

year = "1997",

language = "Undefined/Unknown",

isbn = "0902610430",

pages = "1471--1478",

editor = "D. Arnott",

booktitle = "Marketing: progress, prospects and perspectives",

}

TY - CHAP

T1 - Implementing market orientation in business-to-business markets

AU - Biemans, W

AU - Commandeur, Harry

AU - Frambach, RT

AU - Hillebrand, B

AU - Kok, RAW

AU - Langerak, F (Fred)

AU - Schillewaert, N

PY - 1997

Y1 - 1997

M3 - Chapter

SN - 0902610430

SP - 1471

EP - 1478

BT - Marketing: progress, prospects and perspectives

A2 - Arnott, D.

CY - Warwick

ER -