Improving decision making by means of a marketing decision support system

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@article{211b3e3898c84b7584957d3c095092f1,

title = "Improving decision making by means of a marketing decision support system",

author = "{van Bruggen}, Gerrit and Ale Smidts and Berend Wierenga",

year = "1998",

language = "Undefined/Unknown",

volume = "44",

pages = "645--658",

journal = "Management Science",

issn = "0025-1909",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "5",

}