Improving place reputation: Do an open place brand process and an identity-image match pay off?

E Braun, Jasper Eshuis, Erik Hans Klijn, S Zenker

Research output: Contribution to journalArticleAcademicpeer-review

42 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Improving place reputation: Do an open place brand process and an identity-image match pay off?'. Together they form a unique fingerprint.

Social Sciences

Psychology