Improving Profitability with Customer-Centric Strategies: The Case of a Mobile Content Provider

M Bonacchi, Paolo Perego

Research output: Contribution to journalArticleProfessional

Original languageEnglish
Pages (from-to)253-267
Number of pages15
JournalStrategic Change
Volume20
Issue number7-8
DOIs
Publication statusPublished - 2011

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