In pursuit of enhanced customer retention management

E Ascarza, S Neslin, O Netzer, Z Anderson, P Fader, Sunil Gupta, B Hardie, Aurelie Lemmens, B Libai, D Neal, F Provost, R Schrift

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)65-81
Number of pages17
JournalCustomer Needs and Solutions
Issue number1-2
Publication statusPublished - 2018

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