In pursuit of enhanced customer retention management

E Ascarza; S Neslin; O Netzer; Z Anderson; P Fader; Sunil Gupta; B Hardie; Aurelie Lemmens; B Libai; D Neal; F Provost; R Schrift

doi:10.1007/s40547-017-0080-0

In pursuit of enhanced customer retention management

E Ascarza
, S Neslin
, O Netzer
, Z Anderson
, P Fader
, Sunil Gupta
, B Hardie
, Aurelie Lemmens
, B Libai
, D Neal
, F Provost
, R Schrift

Department of Marketing Management

Harvard University

Research output: Contribution to journal › Article › Academic › peer-review

862 Downloads (Pure)

Original language	English
Pages (from-to)	65-81
Number of pages	17
Journal	Customer Needs and Solutions
Volume	5
Issue number	1-2
DOIs	https://doi.org/10.1007/s40547-017-0080-0
Publication status	Published - 2018

Research programs

ESE - MKT

Access to Document

10.1007/s40547-017-0080-0

CNS2018.pdfFinal published version, 691 KBLicence: Article 25fa Dutch Copyright Act

http://hdl.handle.net/1765/123162

Cite this

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title = "In pursuit of enhanced customer retention management",

author = "E Ascarza and S Neslin and O Netzer and Z Anderson and P Fader and Sunil Gupta and B Hardie and Aurelie Lemmens and B Libai and D Neal and F Provost and R Schrift",

year = "2018",

doi = "10.1007/s40547-017-0080-0",

language = "English",

volume = "5",

pages = "65--81",

number = "1-2",

}

TY - JOUR

T1 - In pursuit of enhanced customer retention management

AU - Ascarza, E

AU - Neslin, S

AU - Netzer, O

AU - Anderson, Z

AU - Fader, P

AU - Gupta, Sunil

AU - Hardie, B

AU - Lemmens, Aurelie

AU - Libai, B

AU - Neal, D

AU - Provost, F

AU - Schrift, R

PY - 2018

Y1 - 2018

U2 - 10.1007/s40547-017-0080-0

DO - 10.1007/s40547-017-0080-0

M3 - Article

SN - 2196-291X

VL - 5

SP - 65

EP - 81

JO - Customer Needs and Solutions

JF - Customer Needs and Solutions

IS - 1-2

ER -