Incentive Misalignments in Programmatic Advertising: Evidence from a Randomized Field Experiment

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@article{d1b172a6efdb42c6921e04f1fcff1e30,

title = "Incentive Misalignments in Programmatic Advertising: Evidence from a Randomized Field Experiment",

author = "T Frick and {Crisostomo Pereira Belo}, Rodrigo and R Telang",

year = "2022",

month = may,

day = "26",

doi = "10.1287/mnsc.2022.4438",

language = "American English",

journal = "Management Science",

issn = "0025-1909",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

}