| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Marketing Science Conference |
| Publication status | Published - 2006 |
Research programs
- RSM MKT
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
Incidental Brand Learning in Front of the Shelf
- RJA van der Lans
- , FGM Pieters
- , M Wedel
Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review