Incongruity between Ads and Consumer Expectations of Advertising

J Loef

Research output: Types of ThesisDoctoral ThesisInternal

Original languageUndefined/Unknown
Awarding Institution
  • Erasmus University Rotterdam
Supervisors/Advisors
  • van Raaij, Supervisor
  • Antonides, Supervisor
  • Bakker, Doctoral committee member
  • Franses, Philip Hans, Doctoral committee member
  • Smidts, Ale, Doctoral committee member
Award date26 Sep 2002
Place of PublicationRotterdam
Print ISBNs9058920283
Publication statusPublished - 26 Sep 2002

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