Incorporating business unit managers' perspectives in corporate branding strategy decision making

Research output: Contribution to journal › Article › Academic › peer-review

21 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	241-251
Number of pages	11
Journal	Corporate Reputation Review
Volume	5
Issue number	2-3
Publication status	Published - 2002

Research programs

@article{66cfc3092734421d909b1677980241ba,

title = "Incorporating business unit managers' perspectives in corporate branding strategy decision making",

author = "{van Riel}, Cees and {van Bruggen}, Gerrit",

year = "2002",

language = "Undefined/Unknown",

volume = "5",

pages = "241--251",

journal = "Corporate Reputation Review",

issn = "1363-3589",

publisher = "Palgrave Macmillan Ltd.",

number = "2-3",

}