Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 241-251 |
Number of pages | 11 |
Journal | Corporate Reputation Review |
Volume | 5 |
Issue number | 2-3 |
Publication status | Published - 2002 |
Incorporating business unit managers' perspectives in corporate branding strategy decision making
Research output: Contribution to journal › Article › Academic › peer-review
20
Citations
(Scopus)