Incorporating Responsiveness to Marketing Effort in Brand Choice Modeling

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@article{d9e75c7286314b7c96f332a4c9f6c0a8,

title = "Incorporating Responsiveness to Marketing Effort in Brand Choice Modeling",

author = "Dennis Fok and Richard Paap and Franses, {Philip Hans}",

year = "2014",

doi = "10.3390/econometrics2010020",

language = "English",

volume = "2",

pages = "20--44",

journal = "Econometrics",

issn = "2225-1146",

publisher = "Multidisciplinary Digital Publishing Institute (MDPI)",

number = "1",

}