Incorporating Responsiveness to Marketing Effort in Brand Choice Modeling

Research output: Contribution to journalArticleAcademicpeer-review

2 Citations (Scopus)
2 Downloads (Pure)
Original languageEnglish
Pages (from-to)20-44
Number of pages25
JournalEconometrics
Volume2
Issue number1
DOIs
Publication statusPublished - 2014

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