Incorporating Responsiveness to Marketing Efforts in Brand Choice Modeling

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageEnglish
Place of PublicationRotterdam
Number of pages25
EditionEI reprint serie EI=1615
Publication statusPublished - 2014

Publication series

SeriesEI reprint serie
VolumeEI=1615

Research programs

  • EUR ESE 31

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