Indirect Network Effects in New Product Growth

Stefan Stremersch, GJ Tellis, Philip Hans Franses, JLG Binken

Research output: Contribution to journalArticleAcademicpeer-review

133 Citations (Scopus)
Original languageEnglish
Pages (from-to)52-74
Number of pages23
JournalJournal of Marketing
Volume71
Issue number3
DOIs
Publication statusPublished - 2007

Research programs

  • ESE - MKT

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