Inducing Word-of-Mouth by eliciting surprise: a pilot investigation

C Derbaix, Joelle Vanhamme

Research output: Contribution to journalArticleAcademicpeer-review

176 Citations (Scopus)

Abstract

This research ? using the critical incident technique - brings to the fore the e
Original languageUndefined/Unknown
Pages (from-to)99-117
Number of pages18
JournalJournal of Economic Psychology
Volume24
Issue number1
DOIs
Publication statusPublished - 2003

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