| Original language | Undefined/Unknown |
|---|---|
| Place of Publication | Louvain-la-neuve |
| Edition | working paper serie iag/ucl 14/01 |
| Publication status | Published - 2001 |
| Externally published | Yes |
Publication series
| Series | working paper serie iag/ucl |
|---|---|
| Volume | 14/01 |
Inducing word-of-mouth by eliciting surprise: a pilot investigation
C Derbaix, Joelle Vanhamme
Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic