Inducing word-of-mouth by eliciting surprise: a pilot investigation

C Derbaix
, Joelle Vanhamme

External organisation

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original language	Undefined/Unknown
Place of Publication	Louvain-la-neuve
Edition	working paper serie iag/ucl 14/01
Publication status	Published - 2001
Externally published	Yes

Publication series

Series	working paper serie iag/ucl
Volume	14/01

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