Influence of culture on the adoption of innovations by European companies: an empirical investigation

Yvonne van Everdingen, Eric Waarts

Research output: Contribution to conference › Conference contribution › Academic

Original languageUndefined/Unknown
Publication statusPublished - 2003
EventEuropean Marketing Academy conference - Glasgow
Duration: 1 Jan 2003 → …

Conference

ConferenceEuropean Marketing Academy conference
CityGlasgow
Period1/01/03 → …

Research programs

  • RSM MKT

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