| Original language | English |
|---|---|
| Place of Publication | The Pennsylvania STate University, University Park |
| Volume | 25 |
| Publication status | Published - 1999 |
Research programs
- RSM MKT
Informants in organizational marketing research: how many, who, and how to aggregate opinions?
Gerrit van Bruggen, GL Lilien, M Kacker
Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic