Informants in organizational marketing research: how many, who, and how to aggregate opinions?

Gerrit van Bruggen, GL Lilien, M Kacker

Department of Marketing Management

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original language	Undefined/Unknown
Place of Publication	The Pennsylvania STate University, University Park
Publication status	Published - 1999

Publication series

Series	25-1999

Cite this

TY - BOOK

T1 - Informants in organizational marketing research: how many, who, and how to aggregate opinions?

AU - van Bruggen, Gerrit

AU - Lilien, GL

AU - Kacker, M

PY - 1999

Y1 - 1999

M3 - Report

T3 - 25-1999

BT - Informants in organizational marketing research: how many, who, and how to aggregate opinions?

CY - The Pennsylvania STate University, University Park

ER -