Informants in Organizational Marketing Research: How Many, Who, and How to Aggregate Response?

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original language	Undefined/Unknown
Number of pages	45
Edition	ERIM Report Series Research in Management (issn 1566-5283) 32
Publication status	Published - 2000

Series	ERIM Report Series Research in Management (issn 1566-5283)
Volume	32

ERS-2000-32-MKT

Research programs

@book{d8d79a23a20243a893b796f0351e7d28,

title = "Informants in Organizational Marketing Research: How Many, Who, and How to Aggregate Response?",

author = "\{van Bruggen\}, Gerrit and GL Lillien and M Kacker",

note = "ERS-2000-32-MKT",

year = "2000",

language = "Undefined/Unknown",

series = "ERIM Report Series Research in Management (issn 1566-5283)",

edition = "ERIM Report Series Research in Management (issn 1566-5283) 32",

}

Informants in Organizational Marketing Research: How Many, Who, and How to Aggregate Response? / van Bruggen, Gerrit; Lillien, GL; Kacker, M.
ERIM Report Series Research in Management (issn 1566-5283) 32 ed. 2000. 45 p. (ERIM Report Series Research in Management (issn 1566-5283), Vol. 32).

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic