Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 469-478 |
Number of pages | 10 |
Journal | Journal of Marketing Research |
Volume | 39 |
Issue number | 4 |
DOIs | |
Publication status | Published - 2002 |
Informants in organizational marketing research: why use multiple informants and how to aggregate responses
Gerrit van Bruggen, GL Lilien, M Kacker
Research output: Contribution to journal › Article › Academic › peer-review
239
Citations
(Scopus)