Informants in organizational marketing research: why use multiple informants and how to aggregate responses

Gerrit van Bruggen, GL Lilien, M Kacker

Research output: Contribution to journal › Article › Academic › peer-review

234 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	469-478
Number of pages	10
Journal	Journal of Marketing Research
Volume	39
Issue number	4
DOIs	https://doi.org/10.1509/jmkr.39.4.469.19117
Publication status	Published - 2002

Access to Document

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title = "Informants in organizational marketing research: why use multiple informants and how to aggregate responses",

author = "{van Bruggen}, Gerrit and GL Lilien and M Kacker",

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doi = "10.1509/jmkr.39.4.469.19117",

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volume = "39",

pages = "469--478",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

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T1 - Informants in organizational marketing research: why use multiple informants and how to aggregate responses

AU - van Bruggen, Gerrit

AU - Lilien, GL

AU - Kacker, M

PY - 2002

Y1 - 2002

U2 - 10.1509/jmkr.39.4.469.19117

DO - 10.1509/jmkr.39.4.469.19117

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SP - 469

EP - 478

JO - Journal of Marketing Research

JF - Journal of Marketing Research

SN - 0022-2437

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