Informants in organizational marketing research: why use multiple informants and how to aggregate responses

Gerrit van Bruggen, GL Lilien, M Kacker

Research output: Contribution to journal › Article › Academic › peer-review

242 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	469-478
Number of pages	10
Journal	Journal of Marketing Research
Volume	39
Issue number	4
DOIs	https://doi.org/10.1509/jmkr.39.4.469.19117
Publication status	Published - 2002

Research programs

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