Informants in organizational marketing research: why use multiple informants and how to aggregate responses

Gerrit van Bruggen, GL Lilien, M Kacker

Research output: Contribution to journalArticleAcademicpeer-review

234 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)469-478
Number of pages10
JournalJournal of Marketing Research
Volume39
Issue number4
DOIs
Publication statusPublished - 2002

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