| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 20-23 |
| Number of pages | 4 |
| Journal | Tijdschrift voor Marketing |
| Volume | 30 |
| Issue number | 12 |
| Publication status | Published - 1996 |
Research programs
- EUR ESE 14
Informatica voor marketing managers
Ph Waalwijn, H (Henk) de Swaan Arons, MB van den Broek
Research output: Contribution to journal › Article › Professional › peer-review