Information technology; its role in the era of new marketing

CNA Molenaar, FW Plat, JC Hoekstra, PSH Leeflang

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationResearch Methologies for the New Marketing
EditorsC.N.A. Molenaar, F.W. Plat, J.C. Hoekstra, P.S.H. Leeflang
Place of PublicationAmsterdam
Pages347-366
Number of pages20
Publication statusPublished - 1996

Publication series

SeriesESOMAR Publications Series
Volume204

Research programs

  • ESE - MKT

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