Original language | Undefined/Unknown |
---|---|
Title of host publication | Advances in Consumer Research |
Editors | E.J. Arnould, L.M. Scott |
Place of Publication | Provo, Utah USA |
Pages | 162-164 |
Number of pages | 3 |
Publication status | Published - 1999 |
Externally published | Yes |
Research programs
- RSM MKT