Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research and Policies

M Ding, J Eliashberg, Stefan Stremersch

Research output: Book/Report/Inaugural speech/Farewell speech › Book › Academic

Abstract

https://www-springer-com.eur.idm.oclc.org/gp/book/9781461478003

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title = "Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research and Policies",

abstract = "https://www-springer-com.eur.idm.oclc.org/gp/book/9781461478003",

author = "M Ding and J Eliashberg and Stefan Stremersch",

year = "2014",

language = "English",

isbn = "9781461478003",

publisher = "Springer-Verlag",

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TY - BOOK

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AU - Ding, M

AU - Eliashberg, J

AU - Stremersch, Stefan

PY - 2014

Y1 - 2014

N2 - https://www-springer-com.eur.idm.oclc.org/gp/book/9781461478003

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BT - Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research and Policies

PB - Springer-Verlag

CY - New York

ER -