Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research and Policies

M Ding, J Eliashberg, Stefan Stremersch

Research output: Book/Report/Inaugural speech/Farewell speechBookAcademic

Abstract

https://www-springer-com.eur.idm.oclc.org/gp/book/9781461478003
Original languageEnglish
Place of PublicationNew York
PublisherSpringer-Verlag
ISBN (Print)9781461478003
Publication statusPublished - 2014

Fingerprint

Dive into the research topics of 'Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research and Policies'. Together they form a unique fingerprint.

Cite this