| Original language | English |
|---|---|
| Title of host publication | Handbook of Marketing Decision Models |
| Place of Publication | Cham |
| Publisher | Springer-Verlag |
| ISBN (Print) | 9783319569390 |
| Publication status | Published - 2017 |
Integrating social networks into marketing decision models
Xi Chen, RJA van der Lans, M Trusov
Research output: Chapter/Conference proceeding › Chapter › Academic