Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements

E van Nierop, Dennis Fok, Philip Hans Franses

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original languageUndefined/Unknown
Place of Publication3000 DR Rotterdam
EditionERIM Report 2006-13-MK
Publication statusPublished - 2006

Publication series

SeriesERIM Report
Volume2006-13-MK

Research programs

  • EUR ESE 31

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