Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Place of Publication3000 DR Rotterdam
EditionERIM Report 2006-13-MK
Publication statusPublished - 2006

Publication series

SeriesERIM Report
Volume2006-13-MK

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