Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Series	ERIM Report
Volume	2006-13-MK

Research programs

TY - BOOK

T1 - Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements

AU - van Nierop, E

AU - Fok, Dennis

AU - Franses, Philip Hans

PY - 2006

Y1 - 2006

M3 - Report

T3 - ERIM Report

BT - Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements

CY - 3000 DR Rotterdam

ER -