| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 1-8 |
| Number of pages | 8 |
| Journal | Journal of Marketing Communications |
| Volume | 4 |
| Issue number | 1 |
| Publication status | Published - 1998 |
Research programs
- RSM MKT
Interactive communication: consumer power and initiative
WF van Raaij
Research output: Contribution to journal › Article › Academic
22
Citations
(Scopus)