Internal Marketing

PMHM (Paul) Matthyssens, H Wursten

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationCross-cultural marketing
EditorsR. Rugimbana, S. Nkwankwo
Place of PublicationUK
Pages243-256
Number of pages14
Publication statusPublished - 2003

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