International marketing strategy in threes; towards an integrative framework

RJH Meyer

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationAn enlarged Europe in the global economy
EditorsH. Vestergaard
Place of PublicationCopenhagen
Pages241-263
Number of pages23
Publication statusPublished - 1991
Externally publishedYes

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