Original language | Undefined/Unknown |
---|---|
Title of host publication | An enlarged Europe in the global economy |
Editors | H. Vestergaard |
Place of Publication | Copenhagen |
Pages | 241-263 |
Number of pages | 23 |
Publication status | Published - 1991 |
Externally published | Yes |
International marketing strategy in threes; towards an integrative framework
RJH Meyer
Research output: Chapter/Conference proceeding › Chapter › Academic