| Original language | Dutch |
|---|---|
| Title of host publication | NIMA Marketing Lexicon |
| Editors | E. Waarts, - Lamperjee, - Peelen, - Koster |
| Place of Publication | Groningen |
| Publisher | Wolters-Noordhoff |
| Edition | derde druk |
| ISBN (Print) | 9001653367 |
| Publication status | Published - 1999 |
Research programs
- RSM MKT
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