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Internationalization of soft industrial services: from client following to market seeking

  • T Lommelen
  • , PMHM (Paul) Matthyssens
  • , P Pauwels

Research output: Chapter/Conference proceeding › Chapter › Academic

Original languageUndefined/Unknown
Title of host publication30th European Marketing Academy Conference, Bergen, Norway, 29-30 May 2001
Place of PublicationBergen, Norway
Publication statusPublished - 2001

Research programs

  • RSM MKT

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