Internationalization Strategy of Chinese Private Enterprises in Europe Case Series - Chemre: Learn from Crisis

Mark Greeven, Tao Yue, Shengyun Yang

Research output: Memorandum/expositionTeaching caseAcademic

Abstract

This is part of a case series. ChemRe EU was incorporated in 2008 in the Netherlands to support its Chinese client companies in registering chemical substances in their exports, in accordance with REACH regulations. ChemRe had hoped to use its European subsidiary to expand business beyond carrying out REACH registration tasks, but a crisis during 2009 and 2010 forced ChemRe to reassess its ambition in Europe.
Original languageEnglish
Number of pages8
Project No.312-283-1
Publication statusPublished - 2012

Publication series

SeriesRSM Case Development Centre
Number312-283-1

Bibliographical note

Based on field research; 8 pages.
Follow the 'handle' link to access the Case Study on RePub.
For EUR staff members: the Teaching Note is available on request, you can contact us at rsm.nl/cdc/contact/
For external users: follow the link to purchase the Case Study and the Teaching Note.

See also: Internationalization Strategy of Chinese Private Enterprises in Europe Case Series Cycle Link: Procurement in Europe (http://www.ecch.com/educators/products/view?id=112486); and: Internationalization Strategy of Chinese Private Enterprises in Europe Case Series Shuguang: Learn by Doing (http://www.ecch.com/educators/products/view?id=112487)

Series

  • RSM Case Development Centre

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