Internationalization Strategy of Chinese Private Enterprises in Europe Case Series - Cycle Link: Procurement in Europe

Mark Greeven, Tao Yue, Shengyun Yang

Research output: Memorandum/expositionTeaching caseAcademic

Abstract

This is part of a case series. Cycle Link Europe moved its European headquarters to Rotterdam, the Netherlands, in 2011 after experiencing difficulties in Germany. The company purchased and exported recovered paper from Europe to China for its own production needs. Its strategy in Europe was to outperform competitors in service areas by implementing timely pickup of goods, continual purchase, and in-time payment tactics. Since superior service was a competitive advantage, Cycle Link Europe needed good people and reliable suppliers. However, working with Western employees and suppliers did not always run smoothly - communication sometimes experienced glitches.
Original languageEnglish
Number of pages6
Project No.312-284-1
Publication statusPublished - 2012

Publication series

SeriesRSM Case Development Centre
Number312-284-1

Bibliographical note

Based on field research; 6 pages.
See also: Internationalization Strategy of Chinese Private Enterprises in Europe Case Series Chemre: Learn from Crisis (http://www.ecch.com/educators/products/view?id=112485); and: Internationalization Strategy of Chinese Private Enterprises in Europe Case Series Shuguang: Learn by Doing (http://www.ecch.com/educators/products/view?id=112487)
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Series

  • RSM Case Development Centre

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