Interpersonal Consumer Decision Making

Laura Straeter

Interpersonal Consumer Decision Making

Laura Straeter

Department of Marketing Management

Research output: Types of Thesis › Doctoral Thesis › Internal

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Abstract

Consumption is not an isolated phenomenon, but often involves the (in)direct presence of others. People often consume or make consumption decisions together or in the favor of others. Consequently the people in our surroundings are likely to have an influence on our consumption decisions. They influence what consumption goods we buy and how we behave in consumption contexts. In this dissertation I explore various interpersonal consumption occasions and the influence of others on consumers’ decisions.

Original language	English
Awarding Institution	Erasmus University Rotterdam
Supervisors/Advisors	van Osselaer, Supervisor de Hooge, Co-supervisor
Award date	8 Sept 2017
Publisher	Erasmus Universiteit Rotterdam (EUR)
Print ISBNs	9789058924834
Publication status	Published - 8 Sept 2017

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http://hdl.handle.net/1765/100819

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title = "Interpersonal Consumer Decision Making",

abstract = "Consumption is not an isolated phenomenon, but often involves the (in)direct presence of others. People often consume or make consumption decisions together or in the favor of others. Consequently the people in our surroundings are likely to have an influence on our consumption decisions. They influence what consumption goods we buy and how we behave in consumption contexts. In this dissertation I explore various interpersonal consumption occasions and the influence of others on consumers{\textquoteright} decisions.",

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AB - Consumption is not an isolated phenomenon, but often involves the (in)direct presence of others. People often consume or make consumption decisions together or in the favor of others. Consequently the people in our surroundings are likely to have an influence on our consumption decisions. They influence what consumption goods we buy and how we behave in consumption contexts. In this dissertation I explore various interpersonal consumption occasions and the influence of others on consumers’ decisions.

M3 - Doctoral Thesis

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T3 - ERIM PhD Series in Research in Management

PB - Erasmus Universiteit Rotterdam (EUR)

ER -

Interpersonal Consumer Decision Making

Abstract

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