Inti Games:  Launch Helix in Australia or Wait

Willem Hulsink; Jiayu Cai; Chenyuan Dang; A Tan

Inti Games: Launch Helix in Australia or Wait

Willem Hulsink, Jiayu Cai, Chenyuan Dang, A Tan

Department of Strategic Management and Entrepreneurship

Research output: Memorandum/exposition › Teaching case › Professional

Abstract

Inti Games plans to sell its outdoor sports product, Helix, to Australia after successfully selling it on the Dutch home market. Problematic production issues in China have derailed the plan. Inti Games do not wish to lose the Australian market to competitors by delaying product delivery, nor do they wish to damage their reputation by introducing defective products to the market. Is there a viable solution?

Original language	English
Number of pages	10
Project No.	815-007-1
Finished	4/05/16
Publication status	Published - 4 May 2016

Publication series

Series	RSM Case Development Centre
Number	815-007-1

Bibliographical note

Based on field research; 10 pages.
Follow the 'handle' link to access the Case Study on RePub.
For EUR staff members: the Teaching Note is available on request, you can contact us at rsm.nl/cdc/contact/
For external users: follow the link to purchase the Case Study and the Teaching Note.

Research programs

RSM S&E

Series

RSM Case Development Centre

Access to Document

Cite this

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author = "Willem Hulsink and Jiayu Cai and Chenyuan Dang and A Tan",

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AB - Inti Games plans to sell its outdoor sports product, Helix, to Australia after successfully selling it on the Dutch home market. Problematic production issues in China have derailed the plan. Inti Games do not wish to lose the Australian market to competitors by delaying product delivery, nor do they wish to damage their reputation by introducing defective products to the market. Is there a viable solution?

M3 - Teaching case

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