Original language | Undefined/Unknown |
---|---|
Title of host publication | Marketing: Progress Prospects Perspectives. Proceedings 26th EMAC Conference. Volume 4 |
Editors | D. Arnott, et al |
Place of Publication | Warwick |
Pages | 2121-2129 |
Number of pages | 9 |
Publication status | Published - 1997 |
Publication series
Series | Volume 4 |
---|
Research programs
- RSM MKT