Intra-firm adoption and diffusion of innovations: an empirical study among European companies

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing: Progress Prospects Perspectives. Proceedings 26th EMAC Conference. Volume 4
EditorsD. Arnott, et al
Place of PublicationWarwick
Pages2121-2129
Number of pages9
Publication statusPublished - 1997

Publication series

SeriesVolume 4

Research programs

  • RSM MKT

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