Introduction to the IJRM Special Issue on Marketing and Innovation

Gui Liberali, E Muller, RT Rust, Stefan Stremersch

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)235-237
Number of pages3
JournalInternational Journal of Research in Marketing
Volume32
Issue number3
DOIs
Publication statusPublished - 2015

Research programs

  • ESE - MKT
  • RSM MKT

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