Original language | English |
---|---|
Pages (from-to) | 235-237 |
Number of pages | 3 |
Journal | International Journal of Research in Marketing |
Volume | 32 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2015 |
Research programs
- ESE - MKT
- RSM MKT
Gui Liberali, E Muller, RT Rust, Stefan Stremersch
Research output: Contribution to journal › Article › Academic › peer-review
Original language | English |
---|---|
Pages (from-to) | 235-237 |
Number of pages | 3 |
Journal | International Journal of Research in Marketing |
Volume | 32 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2015 |