Investigating changes in Adoption Stimulating Variables Along the Diffusion Curve

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationPaper presented at the Marketing Science Conference
Editors- -
Place of PublicationLos Angeles (USA)
Pages---
Publication statusPublished - 2000

Research programs

  • RSM MKT

Cite this