Investigating the antecedents and effects of trust and commitment on resource allocations of key accounts in the FMCG industry

Willem Verbeke, LM Sloot, H Veldkamp, P Farris

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Number of pages33
EditionRIBES Report 9827
Publication statusPublished - 1998

Publication series

SeriesRIBES Report

Research programs

  • ESE - MKT

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