Investigating the worth of Internet advertising

C Loebbecke, P Powell, S Trilling

Research output: Contribution to journalArticleAcademic

9 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)181-193
Number of pages13
JournalInternational Journal of Information Management
Volume18
Issue number3
Publication statusPublished - 1998

Cite this