Investigating the worth of Internet advertising

Research output: Contribution to journal › Article › Academic

11 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	181-193
Number of pages	13
Journal	International Journal of Information Management
Volume	18
Issue number	3
Publication status	Published - 1998

Research programs

@article{1723ccfe728b459ca855999a78c2be31,

title = "Investigating the worth of Internet advertising",

author = "C Loebbecke and P Powell and S Trilling",

year = "1998",

language = "Undefined/Unknown",

volume = "18",

pages = "181--193",

journal = "International Journal of Information Management",

issn = "0268-4012",

publisher = "Elsevier Ltd.",

number = "3",

}