IRT models in Marketing Research

Martijn de Jong, U Bockenholt

Research output: Chapter/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationHandbook of Item Response Theory: Models, Statistical Tools, Applications (Vols. 1-3)
Place of PublicationBoca Raton, FL
PublisherChapman & Hall/CRC
Publication statusPublished - 2015

Research programs

  • ESE - MKT

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