Is friendship silent when money talks? How people respond to word-of-mouth marketing

Research output: Types of ThesisDoctoral ThesisInternal

Original languageUndefined/Unknown
Awarding Institution
  • Erasmus University Rotterdam
Supervisors/Advisors
  • Smidts, Ale, Supervisor
  • van Knippenberg, Daan, Doctoral committee member
  • van Osselaer, Doctoral committee member
  • Verlegh, Co-supervisor
  • Wigboldus, Supervisor
  • Dewitte, Doctoral committee member
Award date26 Jun 2008
Place of PublicationRotterdam
Print ISBNs9789058921642
Publication statusPublished - 26 Jun 2008

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