Is friendship silent when money talks? How people respond to word-of-mouth marketing

Research output: Types of Thesis › Doctoral Thesis › Internal

Original language	Undefined/Unknown
Awarding Institution	Erasmus University Rotterdam
Supervisors/Advisors	Smidts, Ale, Supervisor van Knippenberg, Daan, Doctoral committee member van Osselaer, Doctoral committee member Verlegh, Co-supervisor Wigboldus, DHJ, Supervisor, External person Dewitte, S, Doctoral committee member, External person
Award date	26 Jun 2008
Place of Publication	Rotterdam
Print ISBNs	9789058921642
Publication status	Published - 26 Jun 2008

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